When there is much lower-hanging fruit that they haven’t even touched yet. For example, before you invest in a site redesign, consider asking yourself the following: Have I tested any new site elements yet? Sometimes a small element can fix a big problem. So, if you haven’t done any real testing on your site, how do you know that you need to completely overhaul your design? Have I sent out additional emails to low performing groups? Email marketing is a powerful, frequently under-used online marketing channel.
If you haven’t been making the most whatsapp database of your email list, you may be missing out on a huge opportunity that will get you faster and better results than a redesign. Have I tried changing up my paid ads strategy? If you’re sending the wrong people to your website, it doesn’t really matter what your site looks like. The wrong audience simply won’t convert. In addition, think about where you’re sending your traffic. Have you sent lower-converting users specifically to higher converting areas of the site? If not, you may have some golden, untapped opportunities waiting right in front of you!
More often than not, businesses jump the gun when it comes to redesigning their website. As humans, we tend to believe that we need big changes to get big results. However, most of the time, big results come from many small, strategic changes consistently implemented over time. 3. Is a Redesign Really Necessary? If you’ve already addressed the low-hanging fruit in your marketing campaigns and you’re still not getting the results you want, it’s time to take a look at whether you need a redesign or testing. Many times, businesses charge into the redesign process without collecting any evidence to support the decision. Sure, a redesign might seem like a logical decision on paper, but without proper research and planning, it can be an exercise in futility.